As we wrap up 2024, it’s time to reflect on the milestones, challenges, and insights that defined our year at Squareshot. In this article, we share key highlights — facts and statistics that showcase the impact of our work and how far we’ve come.

Growth

• This year, we achieved 25% YoY growth (a metric used to compare data from the current year to the previous year), setting a new record.

*Squareshot weathered a 3% decline in 2023 due to Russian aggression but rebounded to achieve substantial growth in 2024.

• 60+ pros joined our talent network this year.
• This year, we distributed over $150,000 in payouts to our talent network — and we’re just getting started.

Services

• 400 clients discovered and partnered with Squareshot this year — from new, emerging, mature brands to agencies.
• 66% of those clients returned to us for additional projects within the same year.
• 50 brands became Squareshot members this year.
• We delivered 99% of our projects on time, thanks to our Production team.
• Our Customer Support team achieved an impressive 20-minute average response time.

Innovations

• Launched our Model Photography service, offering various options such as full-body, foot, or hand model shoots.

• Introduced In-Studio and Remote approvals, giving clients more control over their projects.
• Implemented Catalog, Creative, and Model Daily Rates as an alternative to per-image shoots, providing more creative freedom.

• Successfully delivered our first video projects. More info soon.
• Moved to a studio twice as large in Los Angeles.

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• Clothing remains the most popular category among our clients. The Accessories rank second.

This year was dedicated to R&D (Research & Development), and we can’t wait to share what’s coming next.

Final words

To cut a long story short, we are proud of the impact we’ve made in the world of product photography. This year in Squareshot can be defined by resilience, growth, and innovation. We expanded our services and welcomed new clients and collaborations.

While serving US brands, the majority of our team is proudly based in Ukraine. Despite the challenges we face, we remain fully dedicated to every project we undertake. Now, more than ever, we need your support.

Support Ukraine: u24.gov.ua

Thank you for being part of our journey.